Search Intent First
Group keywords by intent: informational, comparison, and transactional. Each intent needs a different page type.
Topic Clusters, Not Random Posts
Build pillar pages for core services and support them with clusters of specific articles. Interlink deliberately.
Local + Technical Basics
Google Business, consistent NAP citations, schema markup, and fast Core Web Vitals still form the base of local SEO.
Tags#seo#content#service business