Speed Is a Feature
Every 100ms of page load matters. Aim for LCP under 2.0s and CLS under 0.05. Optimize images, defer non-critical scripts, and use edge hosting.
Structure for Decision-Making
Visitors don't read — they scan. Structure pages around a hero promise, proof, offer, and call-to-action. Repeat CTAs at natural decision points.
Trust Signals Everywhere
Add reviews, client logos, guarantees, and clear contact details. Trust is the invisible layer between interest and action.
SEO Is Structural, Not Cosmetic
Semantic HTML, clean URLs, internal linking, and content depth beat any 'SEO plugin'. Build it structurally right from the start.
Tags#websites#conversion#performance