Product Pages Sell — Not Homepages
Most traffic lands on product pages. Invest disproportionately in imagery, structured copy, and reviews there.
Reduce Checkout Fields
Every extra field is a percentage lost. Ask only what's required to fulfill the order.
Post-Purchase Is a Growth Channel
Order confirmation and shipping emails have the highest open rates. Use them for education, upsell, and referral.
Tags#ecommerce#conversion